Print collaterals such as Brochures, Print Ads and Direct Mail are all an integral part of your overall marketing plan and each serve a specific purpose.
A high quality brochure or product catalog can truly separate you from your competition. Your brochure tells your prospective customers both who you are and what your company, products, or services are about. Your brochure should not only be visually appealing, but filled with information to make the purchaser’s life easier.
Print Ads & Media Planning
When designing an ad, it’s important to create a strong visual message that clearly offers benefits to your prospective customers. You need to give them a reason to buy from you rather than your competition, and a uniquely-designed print ad can make all the difference. The publication and specific issue you run your ad in are just as important as the ad itself. We can help research your markets to determine which publications will give you the best bang for your buck and the frequency that most satisfies your budget.
Direct Mail should be designed with “a call to action” in mind. Give your customers a reason to pick up the phone or go to your site to contact you; whether it be a special offer, free literature with industry-specific information that will benefit them, or to place an order while supplies last. Coupled with your website and overall marketing plan, Direct Mail campaigns can be highly effective ways of communicating a specific message or increasing overall sales.