SEO and Web Marketing
As a CT Website Design Firm, we tell all of our clients that an effective website is designed to attract and impress a specific target audience. It starts with the initial “Wow!” factor that immediately tells your visitors that yours is a professional organization. It offers everything they might need in a concise and logical way, and it prompts them to your Call to Action, whether it’s to find out more, place an order, or to contact you.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Social Media Marketing – We will help you leverage today’s growing social media platforms. Getting your business engaged in social media will put you front and center with your potential clients, establishing yourself as an authority in your niche and developing a base of raving fans.
Video Marketing – YouTube now has over 26 billion videos viewed per month. Yes, they are the largest video sharing site, but they’re not the only one. We will create and syndicate infomercials for your business that will be running 24/7/365 on MULTIPLE video sharing sites (including YouTube, of course.) Best of all, we can do this on budgets of all sizes.
Blog Marketing – Are you following someone’s blog yet? Over three quarters of all internet users follow at least one blog. Blogs are interactive and create a community of followers (future customers). If you don’t already have one, we’ll get one created and managed.
Local Search Marketing – One third of all internet searches include the term for a town, city, or state. Even crazier, if you didn’t include the term, the search engine serves up local results anyway, because it knows the location of your IP address. Did you know that the top results of most local Google searches are now occupied by their “Places” pages, and they are giving you one for FREE? We will get your Places Page claimed and optimized for the keywords your customers are typing. Additionally, we’ll get you listed in all the other local and market specific directories so that your business is the one of choice for any local search.
Mobile Marketing – This is the future, and we are offering you the option to Get On The Bus! 1.8 Billion people have internet access, but 5 Billion people carry cell phones, that’s almost worth repeating. Email will get about a 25% open rate, but you’re text message will be opened 95% of the time, and within 5 minutes. 50% of all social media actions occur from cell phones… the web is mobile, and we can get your business profiting from it before your competitor knows what it means.
Email & SMS Marketing – We’ll keep your clients and prospects engaged, and you, fresh on their minds with automatic follow-up campaigns utilizing email and text messaging. Send them offers, specials, coupons… you get SALES, SALES, SALES!